Fundraising Videos: Connecting with Your Potential Donors

A fundraising video is an excellent vehicle to present specific and important information to your prospective donors in a non-threatening environment. A video program works well as a companion tool in part of a capital campaign, and opens the doors and hearts to many potential donors.

Video can be a very emotional medium ... very effective for tugging on the heartstrings of your audience.

Fundraising videos can be sent out to individual potential donors as a DVD along with a mailing, and can be shown to groups of any size at fundraising events. These programs can also be put online (Youtube, your website, or Facebook page) for electronic delivery and easy access from virtually anywhere in the world. Programs can highlight major points of a campaign, provide a vehicle for an emotional appeal, and lay the groundwork for a donation invitation and acceptance.