Video Case Studies
Fences for Fido - "Color My World"
Program type: Marketing and Information
Audience: Elementary and middle school administrators and teachers.
Goal: Educate the audience about the Fences For Fido "Color My World" program, and the opportunities available for their classrooms and students.
Fences for Fido is a nonprofit organization which builds fences and dog houses at no cost to free dogs from being chained in their yard. Color My World is an educational part of Fences for Fido, and works to educate students about the physical dangers, emotional impact and health issues that can occur among dogs that are tethered.
Procedure: Documented the Color My World program in action at a local school. Then accumulated images from various photographers, music, and logo, and edited this piece. Program is being deployed via Youtube, social media, and at presentations and benefits.
Web Address: http://www.fencesforfido.org/discover
"Behind the Scenes" - Lu'au 2011
Program type: Documentary
Audience: Lu'au event audience, online audience, potential students
Purpose: To showcase the collaborative effort put forth to create this 51st Annual Lu'au at Pacific University. This program was shot the week leading up to Lu'au, and editing was completed the morning of the event, and this program premiered at the onset of the event. Mahalo!
Web Address: http://www.pacificu.edu/
Zimbabwe Artists Project - ZAP
Program types: Marketing
Audience: Web-based, with philanthropic and art interests, especially African art from Zimbabwe.
Goal: To increase visibility of the Zimbabwe Artists Project, which is a small non-profit. Their history is moving, and speaks to my heart. I offered to produce a short program to help promote their efforts of finding markets for this artwork, as well as providing a quick overview of how ZAP started, who they serve, and their mission.
Procedure: This program was shot documentary style in HD in a couple hours. ZAP generously supplied images which we were able to integrate to support the storytelling. The program was delivered on the web, and also on DVD for presentations, or to be looped for show installations.
Web Address: http://zimbabweartistsproject.org/
Enclume Pot Racks
Program types: Marketing and Training
Multiple program project to address various needs of client.
Audience: Potential customers of these high end kitchen fixtures.
Purpose: To showcase and educate the audience to the benefits of the Enclume product line, as well as support the retail sales of their vendors.
Procedure: Edited three programs the same media resources of videotape, still photos, logos, and music.
Web Address: http://www.enclume.com
Baseball Recruiting Video
Program type: Marketing and Information
Audience: College coaches and MLB pro scouts.
Goal: To showcase a player's baseball skills to a prospective college coach or pro scout. These videos allow a player to proactively market themselves to the college programs of their interest, as well as respond quickly with an email link to their video when a coach or scout requests it.
Procedure: Players are videotaped at various position skills. Players rank their skills in order of their showcase preference. Coaches and scouts receive many videos - so polished and brief programs work best. (Nathan has had great success with this video).
Program type: Informational and Training
Proprietary program produced with our sister company Arnold Creek Productions.
Audience: Business people, higher education and MBA programs, local and regional government interested in business practices supporting sustainability.
Purpose: Provide information focusing on building a values-driven business, providing meaningful leadership, achieving results beyond profits, serving customers, thinking long-term, seizing opportunities in new and existing markets, creating a thriving business and embracing a new type of capitalism
Web Address: Sold through various distributors
SAM Sling I
Program type: Training
Audience: Pre-Hospital, military and wound care professionals.
Goal: To inform and showcase the abilities of the SAM Sling to help stabilize pelvic injuries in patients. Train personnel in the application of this apparatus.
Procedure: Worked closely with the production company, writer, and client to script and plan this series of 15 short training programs.
Web Address: http://www.sammedical.com/sam_sling.html
Autism Service Dogs of America - "Elliot's Class"
Program type: Marketing and Informational
Audience: Web based, with an interest in tools for educating children with autism, and/or an interest in service dogs.
Purpose: To provide education and understanding regarding the use of service dogs in classrooms with children with autism. The program was shot in one morning, and edited in about two weeks. The program was shot documentary style, with the base of the program being the interview we conducted, and then woven together with music and b-roll of these great kids and Elliot, the dog.
Web Address: http://autismservicedogsofamerica.com/
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