All companies are media producers
All companies are media producers. That’s the reality
we are looking at! The media and information channels
are changing - information is expected to be
available with a Google search. Organizations need to
be able to inform their clients and audience of the
latest and greatest offerings they have, or risk that
some other company who is blogging, webcasting,
producing web videos, etc., will beat them to the
punch.
Change is often hard. Harder in fact for organizations who have “a process” that has worked for them in the past. The past has included direct mail, newspapers, trade shows, video tapes and DVDs. “The times they are a changin’”. The internet is king (for the moment) - web-based media delivery to computers and mobile phones, iTablets and the next greatest gadget is the current and near future wave of delivery.
I have been thrilled to have helped produce numerous programs recently and be able to track viewership, keyword attraction, links generated by the movies, and so much other great information that can be harnessed and put to good use for business and organizations.
What media is your organization producing? It might be a good time to look... and we are always here to help!
DLD
Change is often hard. Harder in fact for organizations who have “a process” that has worked for them in the past. The past has included direct mail, newspapers, trade shows, video tapes and DVDs. “The times they are a changin’”. The internet is king (for the moment) - web-based media delivery to computers and mobile phones, iTablets and the next greatest gadget is the current and near future wave of delivery.
I have been thrilled to have helped produce numerous programs recently and be able to track viewership, keyword attraction, links generated by the movies, and so much other great information that can be harnessed and put to good use for business and organizations.
What media is your organization producing? It might be a good time to look... and we are always here to help!
DLD