Case Study: St. Baldrick’s Foundation - Bald is Beautiful
50Films Program: #3

Audience: Web based, with an interest in helping find a cure for kids’ cancer.

Purpose: The goal of this program was to showcase the St. Baldrick’s event in Vancouver Washington. This was the 2nd annual event which raised quite a bit of money to fund research and medical staff in pursuit of the goal.

Procedure: This program was shot documentary style at the event, with impromptu interviews and event coverage.

Notes: The program has been very successful for the event organizers and participants, and was sneaking into the viral realm.

Web Address: http://www.stbaldricks.org/